ACOG's new consumer magazine targets older pregnant women

This year's annual meeting saw the premiere issue of Plum "hit the newsstands." This glossy, full-color magazine, which is intended for women 35 and older, will be available free to all ACOG Fellows, Junior Fellows, and Educational Affiliates in the US to distribute directly to patients. The first issue of the magazine covers a wide range of medical and lifestyle issues, including: "Think pregnancy and sex don't go hand in hand? Think again," "A guide to prenatal testing," "A rundown of your workplace rights as a pregnant woman," and "A guide to parent-friendly cars."