AMA introduces "app" and seeks ideas for others

The American Medical Association (AMA) introduced its first ever "app," an on-the-go reference guide that helps physicians determine the appropriate current procedural terminology (CPT) evaluation and management (E/M) billing codes. Compatible with Apple iPhone, iPod Touch, and the iPad, the app features both decision-free logic and quick search options, allowing physicians to digitally track CPT codes and e-mail them anywhere. The app provides suggested codes, although the individual user makes the final code selection. The CPT E/M QuickRef App is available at no cost at the iTunes store and can be downloaded at http://itunes.apple.com/us/app/cpt-e-m-quickref/id426712025?mt=8.

The AMA also announced the first-ever AMA App Challenge, a contest open to physicians, residents/fellows, and medical students to find other innovative medical apps. According to guidelines for entering the 2011 AMA App Challenge, the AMA is looking for app ideas that are useful and engaging to these professionals in their daily careers; are an appropriate fit with the AMA and its mission to promote the art and science of medicine and the betterment of public health; and are new, innovative, and unique. Ideas must be submitted before midnight on June 30, 2011.

The AMA will award prize packages to 2 grand prize winners: 1 to a physician and 1 to a resident/fellow or medical student. Each winner will receive a prize package worth about $5,000 and an all-expense-paid trip for 2 to the AMA Interim House of Delegates meeting to be held in November 2011 in New Orleans, where the winners will be honored at a special ceremony. Complete information on the challenge is available at http://www.amaidealab.org/.