What information do ob/gyns need and where do they get it? The answers are in a recent survey.
Online and electronic media are of increasing interest to ob/gyns, according to the results of a new survey by Kantar Media. More than 3,200 physicians in active patient care in 22 primary specialties were polled about what information they need for their work and where they get it. Print medical journals continue to be the most important source of professional information cited by ob/gyns, but they are more likely than physicians in other specialties to access the Internet for patient education and resources about procedures.