Sara Larch, MSHA, FACMPE

In the early years, medical practices only utilized Relative Value Units (RVUs) to understand the Medicare fee schedule. Now the role of RVU analysis has expanded. RVUs have become the standard measurement in analysis of reimbursement and payer contracts, physician compensation and productivity, and practice staffing and operating costs.

OB/GYN physicians work hard every day. Making sure you get paid what you are due is a critical success factor for all physician practices. In 2012, industry experts estimate that 30% of total medical revenue will be collected from patients due to the increasing dollar thresholds for patient deductibles.