CDC launches Hear Her campaign to raise awareness of pregnancy-related deaths

August 17, 2020

Hear Her aims to raise awareness of pregnancy-related deaths and provide support and education to pregnant women and postpartum women (within 1 year of delivery).

About 700 women die each year in the United States as a result of pregnancy-related complications. American Indian/Alaska Native and Black women are 2-3 times more likely to die from pregnancy-related complications than white women1.

The Centers for Disease Control and Prevention (CDC) launched a new campaign, Hear Her, to raise awareness of pregnancy-related deaths and provide support and education to pregnant women and postpartum women (within 1 year of delivery)2.

The campaign highlights the importance of speaking up when something does not feel right, and for everyone she turns to for support to listen carefully and act on her concerns.

“This seminal campaign is intended to disrupt the too-familiar pattern of of preventable maternal mortality and encourage everyone in a woman’s life to be attentive and supportive of her health during this important time,” said CDC Director Robert R. Redfield, MD in a recent press release.

Hear Her features compelling personal stories from women who experienced severe pregnancy-related complications.

It also features a page for providers with actionable steps they can take to reduce pregnancy-related deaths in their patients, which includes:

  1. Discussing urgent maternal warning signs with patients
  2. Getting involved in the American College of Obstetricians and Gynecologists’ (ACOG) Every mom. Every time. campaign
  3. Completing the the POST-BIRTH Warning Signs Education Programexternal icon developed by the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN).

For more provider resources, view this resourceful page.

The campaign is supported through a partnership with the CDC Foundation and by funding from Merck through its Merck for Mothers program.

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References

  1. Hear Her: CDC Campaign Highlights Warning Signs of Pregnancy-Related Deaths. News release. Centers for Disease Control and Prevention; August 14, 2020.
  2. Hear Her. Centers for Disease Control and Prevention. Accessed August 17, 2020. https://www.cdc.gov/hearher/