Article Conference CoverageFrom Radiological Society of North America (RSNA)Chicago, Illinois, November 2000

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Roberta Speyer:  “This is Roberta Speyer and I’m here with Gabriel Shin of MySono.  MySono is a division of Medison, is that correct, Gabriel?”

GabrielShin:  “Yes, it’s a new unit of Medison Korea, and MySono will be the first project of Medison’s to make online sales of the ultrasound system.  This is the idea for the MySono, it’s a new product brand with a small handheld device.”

Roberta Speyer:  “I promised you I would report on new technologies in obstetric and gynecologic ultrasound scanning, and I’m telling you this is the hottest and newest thing on the market.  Let’s go right over here and look at it - you could scan my Barbie doll with this.  Tell us about this piece of equipment, can you really do anything with anything this small?”

Gabriel Shin:  “Yes, of course, let me show you a little bit about the system.  I think everybody can see this small ultrasound system, it looks like a small notebook but this is not a notebook, this is an ultrasound for human beings.  Now we don’t have any power cords, and it’s operated by a lithium battery which is very conventional, you can get it from Radio Shack actually.”

Roberta Speyer:  “Fantastic.”

GabrielShin:  “You can use the system without any external power supply for one and a half to two hours.”

Roberta Speyer:  “Incredible, now with a piece of equipment like this, it’s cute, but does it do all the same functions as a larger machine or is it just some of the functions?  Why would you want a machine like this that you could carry around?  What does it do, and what are the tradeoffs?  Tell us a little bit about it so we understand because this is going to revolutionize the way scans are done, is that correct?”

GabrielShin:  “Yes, with this small MySono our target market is local clinics who can’t afford ultrasound systems because it’s too expensive.  We sell this system through the Internet in the United States and then doctors can get the equipment directly from the Internet.”

Roberta Speyer:  “How much does it cost?”

GabrielShin:  “You can go to the website at and check out the price and all the accessories.  With the basic composition with a one 3.5MHz Convex probe, the main system is $6,500.00 in U.S. dollars, and this is the End-user FOB price."

Roberta Speyer:  “That’s phenomenally low.  Do they still get the functionality they need to do obstetrical scanning?”

Gabriel Shin:  “Yes, of course.”

Roberta Speyer:  “Is it gynecologic scanning also?”

GabrielShin:  “Yes, of course. We have a transvaginal probe, which it is also allowed to have. And all these probes are the multi-frequency probes, so with one probe, just by the patient's condition, you can have a choice for each frequency. You can have higher frequencies and you also can have lower frequencies.  We also have a M-mode, B-mode, BM-mode, and a dual B-mode so you can have a variety of imaging modes to make a good diagnosis and obstetric and gynecologic software.”

Roberta Speyer:  “We also want to thank Gabriel and MySono for donating one of these little things to which we are making available to our gold service registrants.  Someone is going to actually win one of these and we’ll make sure that there’s a link with this interview but if you go to the home page you’ll see the opportunity to register and then you’ll be entered into the drawing for one of these.  I wanted to make sure everyone knew about that. I have a few questions about this piece of equipment, Gabriel.  I’m curious, this is going to revolutionize the way scanning is done because you can now take the machine easily to the patient instead of the patient to the machine.  Now I do realize in some cases they roll the machine in but that must be time consuming, you have to take someone away from the front desk, and they’re rolling machines from room-to-room.  How do you envision this machine working in an obstetrician or gynecologist’s office?”

GabrielShin:  “When I talked with all the doctors in the hospital they recommended two things; when they have to bring big equipment with their trolley it can hurt their employees, like nurses.  There are a lot of cases where nurses have been struck by big equipment.  Also, it’s not really good for the very expensive high-end equipment because when you travel from floor-to-floor and room-to-room then you’re going to have a lot of service issues for the big equipment.  So this equipment helps the doctors to bring it from room-to-room, floor-to-floor, or even by ambulance.  If you have this equipment, you can also have it in the ambulance, a delivery room, or an emergency room - all kinds of places.  If you have other equipment, you can also place it there or if you cannot afford a lot of equipment, you can have just one MySono and then bring it to the place that you need it at.”

Roberta Speyer:  “For example, if a physician was setting up a small satellite office in a neighboring town they could cut down on their capital equipment expenditure by having a MySono because they could bring it over with them when they visited that office?”

Gabriel Shin:  “Yes, that’s for sure.  Also, I think it’s a very good service for your patients because when your patients are not capable of moving or some have an urgent and immediate need for a diagnosis, you don’t have to ask for the people in the ambulance to take those patients to your office.  You don’t have to do that, you just carry MySono and put it in our specialized case to protect it and bring it right beside your patient and do the scanning and do the service.  I think that is really good for the patient.”

Roberta Speyer:  “I was speaking with Dr. Paul Indman who is our Editorial Chair for our section on laparoscopy and hysteroscopy and he’s told us that he is doing a great deal of scanning for fibroids before doing hysteroscopy.  He was just fascinated with this and he thinks this piece of equipment used in conjunction with hysteroscopy has a huge future.  Would you tell me a little bit about that and what your thoughts are on that?”

Gabriel Shin:  “I think ultrasound in combination with other diagnostic devices will make a lot of synergy and I think for the doctors who may be watching this interview, mostly the obstetrical and gynecologic doctors, Medison is really good at making a good ultrasound scanner for the doctors in obstetrics and gynecology.  So those kind of good technologies have also been implemented in the system in the respect of the software and the transducers so I think MySono will also make a good synergy with other kinds of diagnostic devices.”

Roberta Speyer:  “Gabriel, is it all right if I share with our viewers some of the ideas that we have for MySono?  As most of the users know, Medison has long been a big supporter of and made a lot of our educational programs possible.  We are very excited, we’re actually going to put together an online training session using the MySono working with Terry DuBose out of the University of Arkansas who is Chairman of our Ultrasound section on and working with some of the other physicians in modalities such as hysteroscopy and remote offices and different applications where it’s beneficial.  As I mentioned before, you can also have a chance to win one of these, you’ll be able to get CME through this program, you’ll actually be able to get a better price point on buying the equipment, and we’re even planning on finding a way that you can get this equipment actually at no cost to yourself if you promote it to other people as you sell through colleagues and friends the opportunity to have a MySono.  It can actually reduce the cost of the individual physician.”

GabrielShin:  “For network marketing ideas.”

Roberta Speyer:  “Yes, this is a perfect opportunity to try something like that because selling capital equipment online, though many people have attempted to do that in the marketplace, it’s very problematic when you have a piece of equipment that costs hundreds of thousands or tens of thousands of dollars and it has to go through hospital approval and departments within the hospital itself for the individual physician to be able to make that decision.  But with a piece of technology like MySono, you’re actually looking at a product that’s going to be purchased into the office by the physician themselves so I think these types of new and innovative programs really have an opportunity for success, and we’re really looking forward to the chance to work with you on those.”

GabrielShin:  “Thank you very much.”

Roberta Speyer:  “And thank you for taking the time to show this to us.  Roberta’s number one pick at the RSNA for the coolest new technology is MySono.  It may not look quite as much like a spaceship as the Kretz VOLUSON but it certainly is the newest and coolest looking piece of technology that I’ve seen.  Thank you, Gabriel.”

GabrielShin:  “Thank you very much.”


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