News: ACOG 2008 Meeting Highlights: What are women looking for in an ob/gyn practice?
Clinicians surveyed 1,039 women who delivered at Robert Wood Johnson University, ob/gyn division regarding what women want from an ob/gyn practice.
To answer that question, clinicians from Robert Wood Johnson University Medical Group's Division of Obstetrics and Gynecology surveyed 1,039 women delivering at their facility, 60% of who responded.
Top-rated criteria for choosing a practice, in descending order, included the reputation of the practice, acceptance of their insurance plan, continuity of care, phone access to physicians, and convenience of office hours. A physician's gender and ethnic background were of minor concern.
Pradhan A. What women want: factors most important to pregnant women in choosing an obstetric practice. Obstet Gynecol. 2008;111(April Suppl):93S.
Patients as consumers are changing the health care industry
February 28th 2023Investing in customer experience strategies can improve customer satisfaction, raise employee retention and save companies money in the long term. Private practices that do not maintain digital prowess will have unhappy patients and unhappy employees.
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