- Watching health-related videos on social media platforms, particularly regarding human papillomavirus (HPV) and the HPV vaccine, has been associated with heightened awareness. This finding underscores the role of online platforms in disseminating health information.
- About 80% of US individuals seek health information on the internet, with nearly 70% turning to online sources for health-related queries before other means. This highlights the significant reliance on the internet for health-related information.
- While online educational health resources contribute to disease prevention outcomes, there is limited data on geographic differences in exposure to health-related videos. The study aims to address this gap, focusing on urban and rural US individuals.
- The study used data from the Health Information National Trends Survey to measure the prevalence of exposure to health-related social media videos. Over the period from 2017 to 2022, there was a notable increase in the rates of video viewing in both urban and rural areas.
- Factors such as age, education level, and household income influence the likelihood of watching health-related social media videos. Participants aged 18 to 40 years, with higher education, or an annual household income of $200,000 or more, were more likely to engage in watching such videos.