Partner Perspectives Sponsored by the Campaign for Essential Nutrients

Many health professionals might be surprised to find that numerous studies show over 90% of Americans get less than the Estimated Average Requirement (EAR) or Adequate Intake (AI) for one or more vitamins and minerals in their diets.

While physicians and their patients increasingly focus on the importance of a healthful, balanced diet, paradoxically, data show diets of more than 90% of Americans fall short in providing the Estimated Average Requirement (EAR) or Adequate Intake (AI) for one or more vitamins and minerals.